Google Ads

Google Ads

LiveRamp is partnered with Google Ads to support multiple programs and integrations. LiveRamp is integrated and can deliver audiences to Google Display Network and is a partner for both Google Customer Match and Google Store Sales. As a Customer Match Partner, LiveRamp is approved to upload and expand an advertiser’s Customer Match audiences for re-engaging customers on search, shopping, Gmail, and YouTube. As a Store Sales Partner, LiveRamp can import an advertiser’s offline transaction data to Google Ads to see how Google ads translated into offline purchases for search and shopping campaigns.

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Categories

  • Measurement
  • Media Delivery
  • Search

Region

  • US
  • UK
  • AU

Destination Capabilities

Destination Capabilities

Destination partners offer varying capabilities validated by LiveRamp based on our technical integration.

Standard Destination

Partner can receive cookies, Custom IDs, mobile IDs, and/or IdentityLinks, and is self-serviceable in LiveRamp Connect. While this capability exists, utilization is at the discretion of the partner, contact your LiveRamp rep to learn more.

  • Standard Destination

Certification Level

  • Elite

Partner Certification

Partner Certification

Certified partners offer services validated by LiveRamp based on business development and technical standards. To learn more, read our blog.

Connectivity

Partner meets threshold for number of customer connections from LiveRamp.

Identity Resolution

Partner actively leverages IdentityLink as a means of enabling people-based marketing.

Advanced People-Based

Partner enables the power of advanced people-based solutions including personalization, reporting, measurement, and data lake work streams.

Measurement Innovation

The Measurement Innovators Program elevates the measurement ecosystem with providers by delivering reliable and accurate people-based measurement.

  • Connectivity
    Certified
  • Identity Resolution
    Certified
  • Advanced People-Based
    Certified
  • Measurement Innovation
    Certified